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My Story

Let me give you a little backstory to explain where
I’m coming from and how ABS started!

Hi, I’m Ashley...

And if you’re anything like me, you’ve faced your share of ups & downs. Believe it or not, when I was in my 20s, I’d hit a real down point – one which caused me – for the first time ever – to seriously question my belief that I could one day achieve true happiness and success.

I’d gotten divorced. Lost my house and friends. And was stuck in a job which made me miserable. And was struggling with severe anxiety.

BUT...there was a silver lining to all this…

It led me to discover the gym – which quickly became my daily form of therapy. A workout routine didn’t just strengthen my muscles; it empowered me with a previously unknown self-confidence mentally. And I became obsessed. Obsessed with understanding the body physically, mentally, emotionally, and nutritionally.

From that point on, I knew with discipline and consistency…

I COULD DO ANYTHING. Now, the only question was... what did I want to accomplish???

So I began defining and writing down my physical and personal goals and dreams, and then integrated a combination of meditation & mindset techniques into my life to change my mental programming and re-write my story.

You know what happened next?

Well, not only did my workouts rocket to a new level, I experienced growing success with my personal relationships and business endeavors! And then it hit me…I would take my passion for fitness (both body & mind) and use it to help others. Which is why in 2009 I became a NASM Certified Personal Trainer and started my own personal training business. And over the next 10 years I absolutely loved it!

Throughout my career, I’ve witnessed countless life-altering transformations as a result of my method to approach the mind and body as a whole; ranging from increased strength, well-being and self-confidence to people who’ve successfully lost 200 pounds. I have made it my life purpose to help others feel confident, strong and empowered throughout their fitness journey, all while actually enhancing and improving their quality of life.

But here's how this connects to YOU... fitness is only one of my passions…the others are food and mindset.

And during this time as a personal trainer, I noticed that the foods people were eating to lose weight and get in shape was full of chemicals, toxins, and artificial ingredients that were actually throwing their body more out of balance instead of helping it stay in balance. I myself had gone down this path as well which led to part of the anxiety I struggled with for years and a lot of hormonal imbalances and was utterly miserable.

The body knows how to function at its best naturally. Our job is to simply provide it with the food, exercise, and mental environment to help it do that. 

Nutrition should taste great, while also being natural so that you are fueling your body and your goals at the same time.

But, it is not that easy to find nutrition products that are all natural and full of clean ingredients instead of synthetic plastics and chemicals...

I knew there had to be a better way, which led me to the creation of…

ABS Protein Pancakes

ABS Protein Pancakes is the first ever natural product to come from me and is what made ABS famous today. That was just one product though, when it my heart I wanted to help people even more than that...

So when I started thinking how I could help solve the problem so many face when trying to stick to a healthy diet, I realized the answer was simple…just collect the world’s finest, healthiest ingredients from the best sources and create my own line of natural products in a way that people could enjoy it every day while sticking to their nutrition goals and feeling good about what they were putting into their body.

Which is EXACTLY what I did!

And that was the beginning of that ABS brand starting with the ABS Protein Pancakes.

Shark Tank and beyond… 

Now, after I created ABS I decided I wanted to get as much exposure as possible to help as many people as possible find a natural solution to their health and nutrition, so I did the most obvious thing I could think of…I ventured onto Shark Tank! 

Yeah, me and a bunch of cutthroat mega-millionaire entrepreneurs, funny right? 

But I’ll tell you what…I landed a deal which not only got a shark in my corner, but also allowed me to get featured in places like HSN, Oxygen Magazine, Zulily, Eat This Not That and Forbes 

And things snowballed from there. 

You see, I'd discovered the natural way to balance out my own body, mind and soul along with helping countless others AND now I'm on a mission to help even more people!

Not only did I create a line of All Natural Products that were good for you, but because I LOVE food...I also made sure they taste GOOD too! Every one of the products are delicious and satisfying so you can take care of your health and your taste buds!

My journey started as a personal trainer to revolutionizing healthy eating – not a bad accomplishment!

But there was one more piece to my passionate puzzle…mindset.

Mindset is one of my biggest passions because it is the key that has helped me not just accomplish the things I've done in my career, but it's also what has helped me overcome anxiety and low self-esteem, get through huge life changes like divorce, career shifts, family changes, moving, etc., it's helped me stay focused and disciplined on my mission knowing that with the right mindset you can be anything you want to be.

Which brings me to our present day – and my mission for creating this platform…

I want to help you experience the very best YOU in life...I am passionate about helping people be their best, digging deep and tapping into the unlimited potential within.

And I do that by providing valuable content through the podcast, incredible workouts to get you in the best shape ever, holistic nutrition to make sure your body runs like a well oiled machine, and the best of the best mindset coaching to help you excel in all areas of your life. If you would like to work with me as your Personal Coach unlock your full potential and become the best and healthiest you then please check out my coaching page with all of the options available.

Thanks for letting me share my story and for checking out ABS!